About KEEN
KEEN is a values-driven outdoor footwear brand whose mission is to responsibly create original and versatile products, make life better and inspire adventures outdoors. A fast-growing outdoor footwear brand, it revolutionised the footwear industry by introducing the Newport sandal, thereby starting the concept of hybrid footwear on the market. Known for its unique toe protection feature, built into most of its footwear models, which helps protect toes from impacts and bumps. In KEEN’s range you will find sandals, casual shoes and hiking boots in a variety of styles, whose quality and functionality let you move comfortably every day. KEEN contributes honestly to protecting the environment – from the materials it uses to make its footwear to how it designs and produces its products. In 2011 the brand started a programme called “KEEN Effect”, which gives 1% of its revenue to non-profit organisations that support environmental protection. Since the company was founded in 2003, KEEN’s sales in its third year jumped to twenty times more than had been forecast. Annual turnover reaches 296 million dollars.
KEEN CORE VALUES
1. Live outdoors.. Together
KEEN believes that spending time outdoors is far better than being indoors. It doesn’t necessarily have to involve impressive solo adventures. We eat, sleep, travel, walk, work and play outdoors... every day. Fresh air is very good for our health, both physical and mental. KEEN loves sharing time outdoors with friends and family, dogs and kids. The brand knows that spending time outdoors is very beneficial and healthy, so it encourages others to do it actively too! The outdoors is where we feel happy!
2. Be original – we weren’t born to follow others
KEEN believes it can create things that have never existed before. It tries everything. If something doesn’t work, it moves on and waits for the next, better day. The brand is great at being original and believes that originality is limitless.
3. Make original, durable products
KEEN products help people feel safe and comfortable outdoors. The footwear is designed to protect toes, keep them warm and dry, and prevent slipping when walking on various surfaces. For KEEN, its customers matter most, so the brand always strives to offer them only the best footwear.
4. Do the right thing
KEEN believes the world would be a better place if more people did the right thing. It believes in being there for others when they need it. Talk is just talk. We have to take action.
5. Create honestly
KEEN believes our planet will become healthier and strong communities will be built. KEEN contributes honestly to protecting the environment – from the materials it uses to make its footwear to how it designs and produces its products.
